Welcome to The Rockwell


2688 Broadway, Upper West Side

Shortly after purchasing the site of the controversial Marrakech Hotel for $44 million, Toll Brothers demolished the building and filed permits for a new building to rise on the site. The building has been named in honor of American artist Norman Rockwell, who was born on the same block, and the apartments are expected to nod to timeless Upper West Side elegance. Amenities will include a fitness studio, a music room, a screening room, a children's playroom, a lounge with a terrace, and a rooftop terrace with a fire pit and grills.


  • Toll Brothers


  • Hill West Architects


Estimated Date of Completion:

  • 2024

Work With Olivia

Building from a track record of proven success and industry expertise, Olivia proudly introduces corporate relocation clients , working diligently to streamline the process and match them with the neighborhood that best suits their needs. Prioritizing her commitment to best in class customer service, Olivia assists with all of the details from moving services to home decoration.

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